Affluent Academy Review: Is Jordan Platten’s Course Worth Your Time?
written byAaron Chen
We Give Affluent Academy
Affluent Academy is a social media marketing agency course designed to help small local businesses generate traffic and new customers through social media organic leads and paid advertising. Looking to know more about Affluent Academy?
You have come to the right place!
In this Affluent Academy review, we will tell what you need to decide whether to sign-up for the course or not.
What Is Affluent Academy?
Affluent Academy teaches people how to create a social media agency to target small local businesses and get them on as clients. The course was started in the U.K by YouTuber Jordon Platten.
Who Is Its Founder?
Affluent Academy was created by Jordon Platten from Norwich, U.K. He left college at 23 and channeled his attention to marketing.
He was able to make six figures by assisting small local businesses to increase sales. Platten also runs a YouTube channel with more than 170,000 people enjoying his content.
These days, he helps people to setup their own SMMAs.
How Is Affluent Academy Structured?
The course is organized into 12 unique modules; 90 classes in all that teach you about the subject matter in great detail.
The course is structured as shown below.
Module 1: developing the foundation – Here, the course teaches how to set your business up to succeed, which is very important.
Module 2: launching your agency – this module will show what is required to launch a digital business, and build a brand. You will also learn how to set up a webpage and a branded e-mail.
Module 3: prospecting for customers – this module teaches the core elements of the business. It will start you off with finding a profitable niche, as well as the importance of keeping up with current trends.
Module 4: how to set-up meetings: the fourth module teaches the skills you need to make contact, and turn cold clients (local business owners) into meaningful meetings. That means selling yourself well, something most people don’t do very well; this course will help you figure this out.
Module 5: learn how to convert meetings to clients – the fifth module teaches how to convert prospects to paying customers. This module features 4 interesting videos that cover this subject exhaustively.
Module 6: how to get results – this module talks about the psychology of business owners. You get an introduction to Facebook and Instagram ads, setting up your marketing plan and a few other critical details.
Module 7: creating professional ad campaigns – the seventh module gives lessons on running successful ad campaigns that will create leads for your clients.
Module 8: boosting your return on investment – this module is about maximizing the skills you learn in the other 7 modules to get more value from your advertising.
Module 9: Master important strategies that work this year – this module teaches you the strategies that can help your business excel. You will also learn tactics to that will get you results in specific markets like dentistry, cosmetics, and real estate.
Module 10: agency automation and scaling – this section teaches how to take your business to greater heights, and freeing resources to use where there is need.
Module 11 and 12: these feature bonus questions and material with question and answer. They offer information about strategies to grow your business as well as information about how other businesses are achieving success.
How Much Does The Course Cost?
The course costs $947, which is not all you have to pay. There are other tools that you will have to pay for a long the way. Once you total up the additional expenses, you are looking at more than $350 every month on top of the cost of the program.
The course offers a refund policy; if you are not happy with how your results are going, there are 30 days, after you start, for you claim back your money. But you can only do so once you have covered at least 5 modules.
Is Affluent Academy A Scam?
No, the course is not a scam. It is all legit. They teach everything aspiring entrepreneurs should know regarding setting up their own social media agency. You will learn how to build an agency, attract clients, and close deals, and market online.
What We Like About This Course
The course is quite comprehensive. The content of the course is very decent. It teaches people how start a thriving digital marketing business and attract paying customers.
Also, the founder is very good at what he does in a market that is full of unscrupulous individuals.
What We Don’t Like About This Course
It’s not prohibitively expensive but not everyone will be able to afford the $947 price tag.
Also, running a SMMA will require you to have much more of a budget because you’ll need to run paid ads for your clients and also run your tools to operate the business.
Also once you start scaling - you'll need to hire people and start paying salaries.
Do We Recommend Affluent Academy?
For a SMMA course, it is good, but starting an agency is very difficult. You need to learn how to market online, then learn how to find physical customers then you need to service them and get them results.
3 different pillars you will need to master which most people won’t be able to do.
Don’t get me wrong, there are people that run very successful agencies, but it’s like pushing a boulder up a mountain.
This business model will also require you to hire staff in order to expand.
There is no way you can scale without having more hands on deck to bring in clients, run the marketing and service the clients at the same time.
Affluent Academy Video Review
Affluent Academy Review - Final Thoughts
Unless you have a bigger budget of around $5k to $10k, don’t bother with trying SMMA.
The setup costs are high because you need to not only invest in the course and tools, but also the paid marketing as well.
Getting physical local business owners to be your clients is also a bit of a drag. It’s a hard skill to master and servicing them over the long term is even tougher.
Remember, they are paying YOU to deliver leads to them everyday. If you can’t even master your marketing skills, you are screwed and will lose your clients.
I do feel that if you are to start a business online, it’s important to take into consideration a few things…
Barrier To Entry
There is one business model that beats starting a Social Media Marketing Agency in ALL of these areas.